Next generation cloud-based and real-time data lake
Single source of truth
A single ledger and data repository that registers every event and records all customer sessions and transactions, serving as a single source of truth for all other applications, including: credit-related machine learning, fraud prevention and AML algorithms, automated customer-engagement module, customer website and app, branch and contact-center software, enterprise reporting module for management accounts and central banks, and accounting applications (SAP-ready), among others.
Customer engagement module
Automated customer-engagement module for designing commercial campaigns based on customer insights (e.g., property purchases), account transactions or calendar-driven events (e.g., Black Friday), or manually setting up a product propensity campaign, such as offering specific customers a new product. When ready, just sit back and watch. Keyneret will launch the commercial campaign across one or several channels –through an app pop-up, banner, email or push notification, etc.–, aimed at one or many specific customers. These are real mass-customized campaigns with a target of one customer, automatically launched by the event-driven Keyneret software.
Keyneret performs CRM activities by combining predictive models, customer-triggered events, calendars and manual settings.
Data democratization
Keyneret enables users with different knowledge to access and manage data, including skilled data scientists, coding predictive models, and business analysts at any organization (e.g., in finance, sales or risk areas), meeting their data needs through a non-code interface for queries and automated reporting.
Flexible and secure
New data sources can be integrated to achieve greater personalization and restrict data access.
